Welcome to the exciting world of programmatic advertising, where algorithms and data-driven insights join forces to revolutionize the way businesses connect with their target audience.
Welcome to the exciting world of Elon Musk, where nothing is sane and everything is a glorious chaos.
What do these 2 entities have in common? Nothing more than the social media giant starting the process of allowing ad inventory to be bought on the open programmatic market for the very first time.
Twitter’s bold new endeavor to embrace programmatic advertising is a last ditch effort for Musk to regain some losses that he’s endured over the past year after the very public “will he, won’t he” buy Twitter (which he did) and turn it into something that isn’t recognizable to the masses.
But is this the beginning of something special or is it just another “thing” that Twitter is doing. Let us speculate on which other companies might follow suit. So, fasten your seatbelts, and let’s embark on a thrilling journey!
Twitter, the social media giant renowned for its real-time conversations and 280-character limit, has decided to take its advertising game to the next level. By venturing into programmatic advertising, Twitter aims to enhance its advertising platform’s efficiency, precision, and effectiveness.
Taking on this gargantuan task is InMobi, who has been deemed worthy as the only third party site to handle the selling of Twitter ads.
Currently in one test market, the plan is to expand further.
And knowing how much Musk likes money, that expansion could be happening sooner rather than later.