BRAND & AGENCY SERVICES
Let us do the
hard stuff
Brands and their media agencies face more
challenges than ever, from privacy changes
that make it harder to track users and measure
advertising campaign results to rising
customer acquisition costs.
Often the reflex is to just try to handle it all in-house. But without consistent talent with the right skill sets, you can end up with costly errors, misaligned tactics, and an inability to prove true ROI.
SMB Media Consulting was built to provide everyday media solutions and services that alleviate the stressors of a marketer’s job. That’s because we know that even the smallest media-buying tasks can take deep industry experience to pull off.
On average, our team has more than 15 years of digital media experience that spans most of the major agency holding companies and brands across nearly every vertical. We help map strategy to actual execution and make it a repeatable process across marketing channels.
The services we provide to our brands and agencies include:
Talent management strategy
Build out your internal staff and their
knowledge, iron out hiring plans, and
onboard new employees while we take
care of your digital media talent gaps.
Marketing strategy
We can evaluate your advertising strategy and recommend holistic plans that meet your performance marketing goals at the right scale and cost.
Media management
Let us manage, optimize, and analyze your digital media campaigns, and then show you how to repeat them across marketing channels.
Advertising technology stack
We’re tech-agnostic and can manage and work with your current DSP or help you build a new ad stack to meet your needs.
Our solutions allow us to jump right in and save agencies effort, time, and costs.
Specifically, we provide:
Seamless integration with your team
By understanding all tools, vendors, and how agency teams engage, the end client won’t experience any service gaps.
Flexible, turn-key support
We’re entrenched with what you need and are ready on Day 1, whether it’s for a specific, one-off project or for a six-month engagement.
Campaign performance analysis
Nail campaign reporting and analysis every time to maintain strong relationships with
brand clients and stay on as their agency of record.
Digital media best practices
We help cross-pollinate best practices across subsidiaries — a rising tide lifts all boats.
Want the details?
Here’s the breakdown of our services for brands and agencies.
Digital Media Management
- Paid social
- Programmatic
- Paid search
- SEO
- Ad operations
- Training
- Email marketing
- Campaign management and optimization
- Emerging channels (programmatic radio, CTV/OTT, podcasting, DOOH, cannabis)
Data Analytics
- Custom dashboard creation
- Auction dynamics
- Data management and strategy
- Audience creation and targeting
- Reporting
“>”>Virtual Administration
- Project management
- Professional assistance
