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SMB Media Consulting

Episode 27 Daphne Subar, Subarzsweets

Endlessly searching for the perfect gift? Daphne Subar, Founder and Chief Baking Officer of Subarzsweets, has crafted a solution that hits the mark. Learn about her inspiring journey as she shares how she left a career in law to launch her own online bakery, specializing in corporate gifting. Daphne details how she got her business off the ground in 2016, navigated the challenges of the pandemic, and continues to run a successful and thriving enterprise today. Subarzsweets’ unique product that is a mashup of cookie/biscotti/mandelbread offers an excellent way to express gratitude to your clients, employees, or even just friends!

About Daphne and Subarzsweets: Daphne Subar left the practice of law in 2016 to follow her passion and launched Subarzsweets, LLC, an online bakery and gift-giving service. Since its onset, Subarzsweets has expanded tremendously from one flavor and one size package to over 20 varieties available in 4 package sizes as well as a membership program. Subarz have become a popular gift item and have been shipped across the country to almost all 50 states. Daphne partners with various organizations throughout the year to donate a portion of sales back to the community. Additionally, when the pandemic initially forced many restaurant and salon workers to be unemployed, Subarzsweets quickly hired those individuals to help make local deliveries.

Daphne obtained a BS in Political Science from the University of California, Santa Barbara and her JD from Washington College of Law, The American University. Following graduation from law school, Daphne returned to Los Angeles and joined the firm of Knapp, Petersen & Clarke for the first ten years of her practice, specializing in various areas of civil litigation. Following the birth of her third daughter, she transitioned away from a full-time “traditional” practice to working as a contract attorney for numerous law firms for 14 years which provided her with flexibility to help balance working while caring for her children. Daphne and her husband reside in Studio City, California where they raised all three of their daughters. In addition to running her business, Daphne enjoys reading (she is a member of three different book clubs), exercising, traveling and networking. She has been a guest on numerous podcasts and enjoys finding new things to learn about.

Learn more at subarzsweets.com

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SMB Media Consulting

Episode 26 Mila Tokar, Sharethrough

Join us for this eye-opening episode to kick off Earth Month! Mila Tokar, Strategic Account Director at Sharethrough, tells Stefanie about the company’s endeavors towards sustainability within advertising and media sectors. Sharethrough is dedicated to pioneering a more eco-friendly ad technology landscape through a structured three-step strategy aimed at reducing the carbon footprint of digital advertising.

About Sharethrough: Sharethrough merged with District M in February 2021 to form what is now one of the leading independent global ad exchanges, connecting publishers and advertisers with true technology innovation supporting all omnichannel formats including display, video & native; devices, and user experiences. They are building a sustainable advertising ecosystem for journalists, content creators and app developers, by bringing human-centric technology to programmatic advertising. With offices all across North America, including New York, San Francisco, Chicago, Montreal and Toronto, Sharethrough continues to grow and increase its footprint in the digital media industry. As of today, the company is comprised of more than 150 talented experts who are all responsible for its international success and influence.

Learn more at sharethrough.com

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SMB Media Consulting

Episode 25 Zachary Rozga, ThecePlay

Join us as we welcome back Zachary Rozga, the Co-Founder & CEO of Thece, as he introduces us to ThecePlay, powered by Twin Galaxies.  ThecePlay is a white-label video game audience challenge platform built to enable brands to authentically engage all gamers. Zach walks us through the testing phase of ThecePlay to their recent launch and explains how brands can use it to effectively reach their audience, drive traffic, entice players with prizes, and benefit from original content. 

About Thece: Thece is shorthand for The Consumer Engagement Company. With over 50 years of combined experience within advertising, Thece has seen the advertising landscape change significantly, often removing the human element and direct connections brands can create with consumers. Thece believes in bringing advertising back to its essence – creating value for both brands and audiences. They build human-centric solutions in an industry increasingly driven by technology and automation. Thece experiences engage competitive gaming fans by building solutions that captivate and reward audiences rather than interrupt them.

Learn more at thece.co

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SMB Media Consulting

Episode 24 Sarah Gallagher Trombley, Wolf’s Lane Consulting

A woman of many talents, Sarah Gallagher Trombley is both the Founder/CEO of Wolf’s Lane Consulting and a digital parenting author, speaker, and thought leader. Listen to her candid conversation with Stefanie about her newsletter, “Thoughts from a Digital Mom,” and her mission: helping parents navigate the digital world with and for their kids by providing insight, advice, and practical tips. Sarah’s work and messages cover a wide range of digital topics including how to set up digital house rules, understanding and implementing parenting controls, social media primers for adults, as well as how and when to choose the right devices for your child.

About Sarah: Sarah Gallagher Trombley is a media and technology leader who has spent her career optimizing content businesses. With more than 20 years of experience she possesses a deep understanding of how to grow and sustain consumer content ecosystems through revenue development, marketing, content strategy and partnerships. Sarah started her career in digital media because she has always been drawn to storytelling. She has worked for and with incredible digital brands including Time Inc, Conde Nast, Flipboard, Snapchat, MOMA, RBC, Rolex, The Good NewsRoom, Work & Mother, Hudson Valley Local News Lab, COZI TV and Carry Media. When she is not helping clients grow and optimize their digital content businesses, Sarah publishes a weekly newsletter on digital parenting, Thoughts from a Digital Mom. She and her husband, Brian reside in Pelham with their two tween-aged sons, Charles and Oliver.

Learn more at wolfslaneconsulting.com and “Thoughts from a Digital Mom” newsletter at tfadigitalmom.substack.com 

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