Publishers
Turbocharge your revenue-generating potential
Third-party cookie deprecation and other privacy changes are posing problems for publishers just as much as advertisers.
With these events threatening to affect ad monetization, combined with the rise of user-generated content and online platforms for independent writers, publishers must adapt to protect their revenue.
Let the digital media experts handle it all for you. SMB Media Consulting brings comprehensive knowledge of the entire digital media landscape on both the demand and supply sides. Because we know what advertisers want and what resonates with their audiences, we are well-placed to help publishers design their best strategy for reaching and retaining their target users.
What We Offer
Ad tech stack development
Let us design the infrastructure for programmatic advertising, including vendor selection, implementation, and management.
Ad ops and tech support
In addition to helping you develop your advertising strategy, we provide ongoing support, optimization, performance analytics, and recommendations.
On-page efficiencies
Get viewability and site responsiveness guidance and other suggestions for improving your website.
Monetization strategy
We’ll help you develop content and sales-driven offers that drive subscription traffic with specific calls to action.
Want the details?
Here’s the breakdown of our services for publishers:
Site Management
- Ad placement layout, ad functionality, and format
- Website monetization (driving email sign-ups, subscriptions, downloads, and more)
- Site traffic generation
- Bid management support
- Implementation of programmatic infrastructure (header bidding, ad format and placement, ad server, and more)
- Ad server migrations, analytics, custom dashboard creation
- Viewability and site responsiveness guidance
- Yield optimization
- Account-based marketing
- Private marketplace creation and management
- Sales training and documentation
- Ongoing support, optimization, performance analytics, and recommendations
Digital Media Management
- Floor analysis, placement analysis, and ad analysis
- Pricing and package strategy development
- Campaign management and optimization
- Ad stack and vendor development/management
- Ad operations
- Training
- Data strategy, management, and optimization
- Audience development
- Vendor selection, implementation, and management
Virtual Administration
- Project management
- Professional assistance
