Welcome to a rollercoaster of insights as we dive into the thrilling world of business and marketing in 2024. We've strapped on our helmets and done a deep dive into our crystal ball, sharing some eye-popping statistics to bring you the juiciest nuggets of wisdom and a dash of humor. Brought to you by Eddie Wilders.

Thanks to our friends at Thece for sharing this thought-provoking article by their CRO, Ian Owen-Ward. Ian sees the renewed interest in attention as a needed shift in the advertising world. "So attention is back and what a relief. Let’s face it, advertising agencies have based buying on a desk, with all decisions made for the media buyers by their inherent systems, and it desperately needs a major overhaul."

The story of Elon's Twitter takeover has been full of twists and turns. Is the rebrand to X helping or hurting the social media platform? And where else can you turn if it's not for you?

Twitter's jump into programmatic advertising may lead other social media platforms to follow suit. Who will be next? Find out who Eddie Wilders believes to be the strongest candidates.