Is a Billion Dollars a Lot?
Even though digital ad spend is still in the billions, it has slowed down in recent years. CTV is strong, but will something else come along to lure advertisers?
Read MoreEven though digital ad spend is still in the billions, it has slowed down in recent years. CTV is strong, but will something else come along to lure advertisers?
Read MoreTwitter's jump into programmatic advertising may lead other social media platforms to follow suit. Who will be next? Find out who Eddie Wilders believes to be the strongest candidates.
Read MoreIn a bold move to regain some of Twitter's losses, Elon Musk plans to embrace programmatic advertising. In the first of a three-part series, Eddie Wilders fills us in on the social media giant's first foray into programmatic.
Read MorePodcast listenership and ad spending are higher than ever. Eddie Wilders explains why there are challenges on the ad side, but they are not impossible to overcome.
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