Whether you're new to the field or just looking for some clarification, you may find yourself asking, "What exactly is programmatic?"  In its simplest

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By now, everyone in the digital advertising industry has heard the news: Cookies are crumbling.   In January, Google announced that is would remov

The Super Bowl may be the biggest event of the year for sports fans, but for the advertising industry, it is the Holy Grail.  In today’s world of streaming