Imagine a world where your television isn't just a screen; it's a gateway to a universe of possibilities. Welcome to the future of Connected TV, a realm where innovation and technology converge to reshape our entertainment experience. Strap in as we embark on a journey into the future, where the couch potato meets the tech-savvy wizard.

Dive into the transformative world of Alternative TV (Alt-TV) currencies and the groundbreaking Prog-IO system—where the old meets the new in an explosion of innovation. Discover how this dynamic approach is rewriting the rules of advertising and why every marketer should be paying attention.

The sports viewing experiencing is changing with CTV now in the game. What does this mean for the future of live sports? Eddie Wilders breaks it down.

2024 holds promising developments for Connected TV. Check out 3 things we think will affect CTV in the year ahead. Do you agree?