The story of Elon's Twitter takeover has been full of twists and turns. Is the rebrand to X helping or hurting the social media platform? And where else can you turn if it's not for you?

Will Twitter's relationship with programmatic advertising last? See what Eddie Wilders has to say about it in the second part of a series on Twitter's new venture.

In a bold move to regain some of Twitter's losses, Elon Musk plans to embrace programmatic advertising. In the first of a three-part series, Eddie Wilders fills us in on the social media giant's first foray into programmatic.