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Deck the Halls with Dollars: Your Guide to Holiday Ad Spending in 2024

The holiday season is fast approaching, and for marketers, that means one thing: it's time to jingle all the way to the bank (or at least try to). With consume

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SMB Media Consulting

TikTok Continues Its Meteoric Rise

These days, it seems like the sky’s the limit for social media giant, TikTok.    It has quickly become the voice of America’s youth, spar

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What Is Programmatic Advertising?

Whether you're new to the field or just looking for some clarification, you may find yourself asking, "What exactly is programmatic?"  In its simplest

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The Fate of Remote Work

Nearly a year ago, we wrote about how working from home had the potential to be the new normal as a result of the coronavirus pandemic.  Now, as cert

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What’s New In Programmatic?

Programmatic advertising is becoming more powerful with each passing year.  And the pandemic has not hurt it.  In fact, maybe it has helped

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Google Says Goodbye to Tracking

Google is done with cookies.     Back in January 2020, the mega company announced that it would be phasing out third-party cookies in Go

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