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Deck the Halls with Dollars: Your Guide to Holiday Ad Spending in 2024
The holiday season is fast approaching, and for marketers, that means one thing: it's time to jingle all the way to the bank (or at least try to). With consume
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What Will Rule in 2022
Happy New Year! With 2021 in our rearview mirror, we can now begin to focus on our strategies and plans for 2022. Though last year still felt like
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Big Brands Must Work Hard to Win Over Gen Z
Generation Z kids are growing up to be tough cookies. It’s not surprising given the unique time period that is shaping them. Born approximately b
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The Battle Against Ad Avoidance
As long as television ads have been around, people have been trying to avoid them. Way back when, when live TV was the only option, the commercial break
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Supply Chain Issues Due to Disrupt Holiday Shopping
Both shoppers and retailers alike should brace for a bumpy holiday shopping season to due global supply chain shortages. All sectors will feel e
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Fall is Fun for Retailers
Fall has only just officially begun, but Halloween merch and pumpkin-spice everything has been available to consumers for weeks already. It is a time
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