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Deck the Halls with Dollars: Your Guide to Holiday Ad Spending in 2024

The holiday season is fast approaching, and for marketers, that means one thing: it's time to jingle all the way to the bank (or at least try to). With consume

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SMB Media Consulting

Kicking Off 2023 Right!

It's a fresh new year and fresh new start for SMB Media Consulting! Founder & CEO, Stefanie Beach, recaps all we accomplished in 2022 and shares exciting news about what's to come in 2023. Keep following us for more updates!

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Image by photoroyalty on Freepik

Back to School Already?

Believe it or not, back to school shopping is underway.  Yes, it is true that many colleges and school districts are now out for summer.  But some pa

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New Pushes Toward Sustainability in Retail

Although April is Earth Month, environmental issues are at the forefront of discussions every day of the year.  Over recent years there has been a push fr

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Beijing Olympics Post Lowest Ratings Ever

In the United States, the linear TV ratings for the Beijing Winter Olympics were far less than gold medal winning.  In fact, the 2022 games, which took pl

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Breakdown of This Year’s Super Bowl Ads

For some (like us advertising nerds), the Super Bowl is all about the commercials.  With a little more than a week until the Big Game, we break down some

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