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Deck the Halls with Dollars: Your Guide to Holiday Ad Spending in 2024

The holiday season is fast approaching, and for marketers, that means one thing: it's time to jingle all the way to the bank (or at least try to). With consume

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SMB Media Consulting

These DVDs are Making Me Thirsty

Netflix is cracking down on password sharing in a big way. How will this affect the streaming giant and those of us who have been freely sharing? Check out what SMB's Eddie Wilders has to say about it.

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Netflix password sharing crackdown
Why Should You Diversify Your Programmatic Buying Methods?

Why Should You Diversify Your Programmatic Buying Methods?

Brands and advertisers don't always realize that there may be value in diversifying programmatic buying methods. SMB's Amber Usmani explains why it's beneficial to mix things up.

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Cheers to 5 Years!

SMB Media Consulting is celebrating its 5th Anniversary! Founder and CEO, Stefanie Beach, reflects on her inspirational journey as an entrepreneur.

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Netflix Drops the Audience Ball

Netflix Drops the Audience Ball

As the streaming world got more and more crowded, Netflix decided to change things up to stay in the game. Was turning to advertisers a smart move? Check out our own Eddie Wilders' take on the matter.

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Super Bowl Commercials

Super Bowl Commercials: We Laughed, We Cried, We Got Confused

What were the big trends that we noticed during the commercials for Super Bowl LVII? Check out our latest blog post and let us know your favorite!

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