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Deck the Halls with Dollars: Your Guide to Holiday Ad Spending in 2024
The holiday season is fast approaching, and for marketers, that means one thing: it's time to jingle all the way to the bank (or at least try to). With consume
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Will Amazon Prime Day Perform Better or Worse This Year?
The spending frenzy known as Amazon Prime Day will look a little different this year, but not necessarily in a bad way. Due to the unprecedented eve
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Why Is Social Listening More Valuable Than Ever?
Less talking, more listening! We are at a point in time where the concept of social listening is becoming an invaluable tool for companies. I
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Dating Apps Hit Sweet Spot During Covid
Dating and Covid. Those sound like two things that should definitely not go together. Yet, interestingly enough, dating apps are on the rise, even as soc
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Digital Out-of-Home Set to Rise in 2021
Out-of-home advertising. Also known as OOH advertising, outdoor advertising, out-of-home media or outdoor media. It’s those roadside bi
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E-commerce Skyrockets in 2020
Back in February 2020 (ah, a simpler time), total US retail sales were steadily chugging up a modest incline. EMarketer had predicted 2.8% growth, w
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