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Deck the Halls with Dollars: Your Guide to Holiday Ad Spending in 2024
The holiday season is fast approaching, and for marketers, that means one thing: it's time to jingle all the way to the bank (or at least try to). With consume
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Upfront Ad Spending to Decrease This Year
The TV upfront events usually dominate the calendars of advertising professionals during the spring months. Naturally, the live presentations, meeti
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What Will Back to School Shopping Look Like This Year?
As school and government officials scramble to figure out what the upcoming school year will look like, retailers are scrambling to make the most of the back t
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What Will It Take to Get Shoppers Back Into Stores?
Physical, brick-and-mortar stores are in a bad way right now. Although retail shopping is down in general, we have been seeing larger than expected growth i
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Will Working From Home Be the New Normal?
As many regions start to lift restrictions in an attempt to return to some kind of normalcy, it still seems that the workplace will never be the sa
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Audio Streaming Down During Pandemic, TV Viewership Up
Add this one to the list of unexpected effects of the coronavirus pandemic… audio streaming and podcasts are on the decline. I suppose it’s not shocking
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