Tag: programmatic

Turning the Programmatic Corner: Compensating Direct Sellers on Programmatic Deals

A major advertiser just booked a $100K homepage inventory takeover + $10K additional to run audience targeting across all of your brand-safe inventory. This is

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Podcast Advertising – Listen Up

“Lend me your ears!”   When the first podcasts debuted in 2005, who would have thought the format would grow into the juggernaut it is today?&

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The Direct to Consumer Craze

The direct-to-consumer (DTC) model isn’t entirely new, but I feel like lately we’ve seen an increasing number of companies like Glossier, Casper, Dollar Sh

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Is Ad Blocking Really An Issue? 

It's no surprise that the use of ad blocking software has transformed the digital media landscape and the impact it has on publishers’ digital ad revenue. Ac

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