Tag: programmatic

What You Need to Know About Marketing to Kids This Holiday Season

Here we are again, heading full-throttle into the holiday season.  Though it may not be the most wonderful time of the year for your personal wallet,

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First Party Data….Is it Really the “Best Stuff?”

It's no secret that 1st party data is the most valuable asset. I am sure we have all heard "data is king!” So why is it that so few actually utilize it? Firs

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PROG IO – In Review

A week after the dust settled, as I review my notes and make new connections from the conference I realized that while our industry has come so far we are stil

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Effects of GDPR on the Global Marketplace

Earlier this year, the European Union’s General Data Protection Regulation (GDPR) went into effect, radically changing the way data can legally be collected

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