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Deck the Halls with Dollars: Your Guide to Holiday Ad Spending in 2024
The holiday season is fast approaching, and for marketers, that means one thing: it's time to jingle all the way to the bank (or at least try to). With consume
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Same Old Strike, Different Tech
The current strike that has crippled Hollywood brings back memories of the 2007-2008 strike. What's the same, what's not and will the outcome be different this time around?
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Back to School: Pass or Fail?
Will the back to school shopping season be a boon or bust for retailers? It depends on who you ask. Find out who predicts retailers will succeed and who thinks they will fall short.
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Is a Billion Dollars a Lot?
Even though digital ad spend is still in the billions, it has slowed down in recent years. CTV is strong, but will something else come along to lure advertisers?
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Prime Day Crushed It
The first day of Prime Day 2023 was the largest sales day ever for Amazon. Where were the best deals and which products sold the most? Will consumers be able to keep up with this level of spending through the rest of the year?
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Summertime is Here
Summer looks a little different than it used to. With the rise of digital devices, advertisers follow us to the pool, the beach and our own backyards. "What used to be a time to pull back money because everyone 'was on vacation' has now become a boom for products and services."
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