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Deck the Halls with Dollars: Your Guide to Holiday Ad Spending in 2024
The holiday season is fast approaching, and for marketers, that means one thing: it's time to jingle all the way to the bank (or at least try to). With consume
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The Next Big Thing
In today's world, marketers have layers upon layers of data and variables at their fingertips. Now they need to figure out the best way to analyze all of this information. Is marketing mix modeling (MMM) the way forward and the next big thing?
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Attention is Back and It’s About Time
Thanks to our friends at Thece for sharing this thought-provoking article by their CRO, Ian Owen-Ward. Ian sees the renewed interest in attention as a needed shift in the advertising world. "So attention is back and what a relief. Let’s face it, advertising agencies have based buying on a desk, with all decisions made for the media buyers by their inherent systems, and it desperately needs a major overhaul."
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What 2 Look 4 in 4… Q
We're closing in on the end of 2023! Eddie Wilders tells us what to expect in four categories that will dominate during the final months of the year.
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WFH Isn’t Really WFH
Where are we now on the WFH front? Many companies are demanding that their employees return to the office, but is this really necessary in the advertising world?
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Data Responsibilities and You
Advertising isn't what it used to be. In a world that demands transparency from brands, find out why it is so important to have data security.
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