Blog
Read the latest
trends, tips, and thought leadership
Deck the Halls with Dollars: Your Guide to Holiday Ad Spending in 2024
The holiday season is fast approaching, and for marketers, that means one thing: it's time to jingle all the way to the bank (or at least try to). With consume
Read More
American Consumers are All In for 4th of July Celebrations
Time to fire up the grill! Americans are gearing up to celebrate, spend and travel this Independence Day. As a retailer, it's the perfect time to offer some sweet deals for consumers making last-minute preparations.
Read More
Viewability in Advertising
"If impressions are a pain point in your advertising, viewability through game livestreaming is the remedy." Did you know that game livestreaming is a great solution to gain improved ad visibility? Check out the link for more information and thank you to our friends at Thece, The Consumer Engagement Company, for contributing this insightful article!
Read More
Who’s Next?
Twitter's jump into programmatic advertising may lead other social media platforms to follow suit. Who will be next? Find out who Eddie Wilders believes to be the strongest candidates.
Read More
Twitter’s Programmatic Advertising: A Match Made in Digital Heaven
Will Twitter's relationship with programmatic advertising last? See what Eddie Wilders has to say about it in the second part of a series on Twitter's new venture.
Read More
The Dawn of Programmatic Advertising on Twitter
In a bold move to regain some of Twitter's losses, Elon Musk plans to embrace programmatic advertising. In the first of a three-part series, Eddie Wilders fills us in on the social media giant's first foray into programmatic.
Read More