Tag: genz

SMB Media Consulting

Data Responsibilities and You

Advertising isn't what it used to be. In a world that demands transparency from brands, find out why it is so important to have data security.

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SMB Media Consulting

Viewability in Advertising

"If impressions are a pain point in your advertising, viewability through game livestreaming is the remedy." Did you know that game livestreaming is a great solution to gain improved ad visibility? Check out the link for more information and thank you to our friends at Thece, The Consumer Engagement Company, for contributing this insightful article!

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The Appeal of BeReal

The Appeal of BeReal

BeReal is being hailed as the next big social media app. But does it have real staying power or will its unique features also lead to its downfall?

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Move Over Gen Z, Make Way for Gen Alpha

Introducing Gen Alpha! Set to become the biggest generation in history, they will be a force to be reckoned with. Here's what you need to know to start planning marketing strategies for this unique group.

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