Tag: genz

SMB Media Consulting

Top 3 Reasons Brands Should Care About the Attention Economy

In today's digital world, attention has become a scarce and valuable resource, making effective advertising more challenging than ever. What must brands do to focus on capturing genuine attention? And what is the most effective way to break through to Gen Z? Check out this article by Thece to learn more.

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SMB Media Consulting

Should Your Small Business Start a TikTok Shop? Pros and Cons Explained

With its engaging short-form videos and massive user base, TikTok presents an enticing opportunity for businesses to reach new audiences. However, before diving headfirst into the world of TikTok shops, it's crucial to weigh the pros and cons. Let us know what you think!

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SMB Media Consulting

A Banned Beat: How a TikTok Ban Could Reshape Digital Advertising in the US

TikTok's rapid rise has made it a social media powerhouse, particularly for reaching Gen Z audiences. But what if the beat skips? With potential bans swirling, let's explore how a silenced TikTok could impact the world of digital advertising.

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SMB Media Consulting

Esports Orgs: Leverage Your Ability to Curate Media for Large Audiences

If you're an esports organization, you'll want to check this out. Learn how Thece's Livestream Ad Network can help capitalize on the game viewing market without undermining any of your current revenue streams.

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