Tag: Adtech

Is Ad Blocking Really An Issue? 

It's no surprise that the use of ad blocking software has transformed the digital media landscape and the impact it has on publishers’ digital ad revenue. Ac

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First Party Data….Is it Really the “Best Stuff?”

It's no secret that 1st party data is the most valuable asset. I am sure we have all heard "data is king!” So why is it that so few actually utilize it? Firs

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PROG IO – In Review

A week after the dust settled, as I review my notes and make new connections from the conference I realized that while our industry has come so far we are stil

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