Tag: Adtech

Will 5G Change the World?

 Will 5G internet connectivity change the world?  The answer is most definitely.   At the end of last year, some wireless companies anno

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How Programmatic Digital Out-of-Home has Rapidly Become the Fastest Growing Advertising Channel

Digital out-of-home (DOOH) is an incredibly effective and powerful tool, no matter what goals you want to achieve with your marketing campaigns. In fact, progr

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Is that gold in them ’thar hills? 

Is that gold in them ’thar hills? Sadly this isn’t the opening to a celebrated Mark Twain novel but it is an honest and open commentary on blockchain and i

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Is Ad Blocking Really An Issue? 

It's no surprise that the use of ad blocking software has transformed the digital media landscape and the impact it has on publishers’ digital ad revenue. Ac

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