Thought-provoking conversations
with industry leaders

Marketing dynamo Laura Mignott is the Global Chief Experiential Officer at VMLY&R Commerce, where she brings her years of expertise to designing next generation, immersive experiences at the intersection of culture, creativity and commerce. During this conversation with Stefanie, Laura discusses the challenges and successes in her current role, how the pandemic shaped the current landscape, as well as her time as an entrepreneur and what it takes to build a winning business.

About Laura Mignott: Previous to her role at VMLY&R Commerce, Laura was the founder of award-winning specialty experiential marketing firm, DFlash. Since 2011, Laura served as CEO driving the agency’s growth agenda and leading clients such as Netflix, Amazon Goodreads, Samsung, and more, through the industry’s evolution.

Laura is an award-winning storyteller and influential voice in the industry known for her knack for bringing talented people together. “The Oprah that you know,” as Laura has been called, serves as host/creator of the acclaimed Reset Podcast and teacher on her “One Degree of Connection” professional development course. She has been named 2021 AdClub Rockstar award winner and 2020 WiM Storyteller of the Year. Laura also sits on multiple boards and leadership committees, including the Project N95, Black Women Talk Tech, Fly Female Founders and more.

As the Founder & CEO of OrkaTV, Mike Woods is one of the chief architects of the current revolution in television, streaming TV. Along with Stefanie, Mike discusses the ins and outs of streaming TV, his journey to creating Orka, and the services and products it provides as a leader in the streaming marketplace. Mike also describes what he thinks streaming TV will look like in the future.

About OrkaTV: There is endless promise in the Streaming TV revolution, from global audiences, to a proven, simplified viewer experience, to the ability to personalize advertising on prestige television, and more. OrkaTV was founded to deliver on that promise. The company’s first product is Orka Ads, which serves as the direct connection between Advertisers, Channels, and Streamers. Traffic is almost exclusively viewed on televisions, so advertisers get the benefit of real TV, with all the branding and awareness value that has always delivered. The company is also hard at work on Phases 2 and 3, which deliver the promise of Streaming TV directly to consumers.

Stefanie Beach interviews Dan Rosenberg, the Founder & CEO of Octane 11, a B2B data analytics platform. Listen to Dan talk about the advice for those new to the field, the most important trends, and the biggest challenges facing B2B media analysts today. What are the most promising opportunities for B2B media analysts in the coming years and what new technologies or tools will have a major impact on the field?

About Octane 11: Octane11 is a B2B-focused data analytics and collaboration platform that connects paid, owned, and earned marketing, sales, and product usage data to drive real business results. We help B2B enterprises with $100M+ in revenue to integrate, enrich, and analyze data across teams, and compare performance to industry benchmarks. Octane11 is backed by Javelin Venture Partners, BDMI, Honeystone Ventures, Plug and Play Ventures, Circadian Ventures, Base Ventures, and AperiamVentures. Launched in late 2020, Octane11 is already helping some of the largest B2B enterprises break down data silos and turn every digital interaction into an actionable insight.

In this episode, Stefanie interviews Michelle Aronson, Owner & Principal of Physics at Work. Michelle is an HR/Culture/Leadership dynamo who talks about her experiences building better workforces with leadership training, coaching and HR strategy. And then the tables get turned as Michelle asks Stefanie some questions of her own!

About Michelle Aronson: Michelle is a People Experience Officer with a passion for building high performance cultures to achieve business goals. Driven by innovation (and powered by humor + diet coke) her teams deliver data-driven and creative solutions to build effective people strategies that engage, develop and retain the best talent. An HR executive, graduate school professor and executive coach who blends evidence-based research, brain-based learning, and fun to improve the workplace. She also has her own podcast,​​ True Stories at Work.