Podcasts
Thought-provoking conversations
with industry leaders
Episode 34 Erich Wasserman, CW Digital Funds
Listen to the conversation as Stefanie welcomes the co-founder of MediaMath, ad tech business development vet and now Managing Member of recently-launched CW Digital Funds, Erich Wasserman. In this conversation, Erich recounts his extensive career in the ad tech world. He also discusses his current focus on investing in blockchain and cryptocurrency technologies, providing valuable insights into the future of these innovations in the industry.
About CW Digital Funds: CW Digital Funds manages a private investment fund offering compelling investment opportunities in the growing field of digital assets. Blockchains and cryptographic technologies are poised to be the new infrastructure layer for global economic coordination. As investors, lawyers and software builders, we are leaning into the disruption they are creating and investing in it.
Learn more at cwdigitalfunds.xyz
Episode 33 Hélène Parker, Hélène Parker Consulting LLC
About Hélène Parker: Hélène is the Founder and Chief Programmatic Coach at Hélène Parker Consulting LLC. Their mission is to provide education in programmatic media in support of Diversity, Equity, Inclusion, and Representation. They teach historically excluded people how to get started in programmatic advertising and the skills needed to find a job. They do so by providing on-demand lessons, a dope community, and live group coaching with Hélène Parker herself. Hélène also hosts a podcast called The Programmatic Digest, which is a 25-35 minute weekly podcast that features discussions around the latest on programmatic media and digital advertising trends with industry expert interviews.
Learn more at heleneparker.com
Episode 32 Rachna Narem, EightBar
In her discussion with Stefanie, Rachna Narem shares her philosophy that data analytics should be viewed as an ongoing journey rather than a destination, advocating for clients to integrate it into their entire planning process. She views analytics not as a one-time event, but as an essential component of all business activities that can empower all decisions. Rachna believes that analytics should be prioritized in budgeting and looks to stay ahead of the curve through the seismic changes that are sure to come in the near future.
About Rachna Narem: Rachna is a Senior Partner, leading the Analytics Intelligence and Insights team at Eightbar/GroupM. She is a versatile marketing professional with deep knowledge of analytics, leveraging 20 years of hands-on modeling and analytics experience to provide strategic consulting and leadership to a variety of clients (Consumer Packaged Goods, Retail, Pharma, Financial, Auto, QSR, Beauty, Telecom, Animal Health). She believes in an innovative data and analytics strategy that translates insights into short-term tactical and long-term strategic recommendations which helps in continued and exponential growth for the client. Her expertise lies in successfull conceptualizing and implementing innovative marketing initiatives—including both digital and traditional media channels—to drive market impact and expansion for Fortune 500 companies.
About Eightbar: EightBar is a bespoke, unified Ogilvy/GroupM team dedicated to IBM globally. EightBar is a group of strategists, planners, creators, traders, and scientists under Mind Share, GroupM, united around a common purpose: to use technology and data to make marketing as simple, streamlined, and effective as IBM’s Watson has made data science.
Learn more at eightbarcollective.com
Episode 31 Richard Sobel, Marcato Solutions
Dive into the realm of retail media as Stefanie welcomes Richard Sobel, Founder and CEO of Marcato Solutions, for an insightful discussion. Richard unpacks the emergence of retail media as a formidable force in the digital advertising arena. Moreover, Richard shares his expert perspective on the trajectory of retail media in the coming years and the challenges it may face as it rapidly expands.
About Richard Sobel: Rich Sobel brings more than two decades helping companies with the strategic, progressive use of technology and data, including more than a decade with digital advertising & marketing. An AdTech/MarTech industry thought leader and programmatic innovator, Rich held leadership positions at Publicis Media, PubMatic, Time Inc. (now Dotdash Meredith), Disney, and The Washington Post Company. Over his career, Rich has led more than 100 partner evaluations, negotiated more than 75 ad tech & marketing tech contracts, and led more than two dozen cross-functional and multi-year business initiatives that leveraged technology & data to improve operational efficiency, reduce bottom line costs, and shift towards a digital-first business. A programmatic pioneer with extensive experience across the agency, publisher and platform sectors, Rich delivers exceptional data-driven strategies and transformations which create clear and quantifiable value for brands, technology companies, and publishers. When not scribbling on whiteboards, facilitating discussions, and building decks, Rich is an active participant in the theatrical and opera community, including being a patron member of the Metropolitan Opera, Roundabout Theatre Company, and Second Stage Theater. He has also held early-stage board positions in start-up performing arts and opera non-profits in the New York City area.
About Marcato Solutions: A Marcato is a musical instruction indicating that a note, chord, or passage should be played louder or more forcefully than the surrounding music. Marcato Solutions helps brands, publishers, and platforms transform and stand out using strategy, technology, and data. Services include: Advertising and Marketing Technologies, Customer Data, Identity, and Segmentation, Digital Transformation, Programmatic Evolution, and Retail Media Development.
Learn more at marcatosolutions.com