Podcasts
Thought-provoking conversations
with industry leaders
Episode 35 Greg Monaco, Monaco Branding and Creative
Greg Monaco is a Brand and Story Coach at his company, Monaco Branding and Creative. He joins The Digital Marketeer to chat with Stefanie about his journey as an entrepreneur. He shares the inspiration behind his company and explores the challenges faced by business owners. Greg delves into how he helps entrepreneurs unlock their potential and become their best selves. The conversation also touches on Fearless Brands, Greg’s community for solopreneurs, and his free masterclass offering to help find your path and amplify your voice.
About Greg Monaco: “As a Brand and Story Coach, I help solopreneurs and entrepre-newbies tell magnetic stories so they attract the work they love. I help them refine their voice, build their presence, and attract dream opportunities. If you see yourself as a lone wolf, an independent thinker, a unique creator, I can relate. I’ve run my own businesses for the past 25 years. Entrepreneur, brand strategist, and writer, I help big thinkers go bigger. My online program and community, Relaunch U, is helping solo flyers and new founders in their pursuit of getting paid to do the work they love. Previously, I was a Founding Partner of Monaco Lange, an independent global brand consultancy, and was a Senior Copywriter at Ogilvy helping tell stories for clients like Girl Scouts of the USA, American Express, AT&T Wireless, SAP, and IBM to name a few. You can see my ideas on Entrepreneur.com, Advertising Age, and Human Resources Executive. You can also find me speaking about branding, marketing, and storytelling at Columbia University, NYU, Temple University, and Sacred Heart University. I have also enjoyed many pursuits as an architectural photographer, professional soccer player, and filmmaker. I live in Connecticut with my wife, Jill, and our three children Aidan, Cameron, and Kylie.”
Learn more at letsgomonaco.com
Episode 34 Erich Wasserman, CW Digital Funds
Listen to the conversation as Stefanie welcomes the co-founder of MediaMath, ad tech business development vet and now Managing Member of recently-launched CW Digital Funds, Erich Wasserman. In this conversation, Erich recounts his extensive career in the ad tech world. He also discusses his current focus on investing in blockchain and cryptocurrency technologies, providing valuable insights into the future of these innovations in the industry.
About CW Digital Funds: CW Digital Funds manages a private investment fund offering compelling investment opportunities in the growing field of digital assets. Blockchains and cryptographic technologies are poised to be the new infrastructure layer for global economic coordination. As investors, lawyers and software builders, we are leaning into the disruption they are creating and investing in it.
Learn more at cwdigitalfunds.xyz
Episode 33 Hélène Parker, Hélène Parker Consulting LLC
About Hélène Parker: Hélène is the Founder and Chief Programmatic Coach at Hélène Parker Consulting LLC. Their mission is to provide education in programmatic media in support of Diversity, Equity, Inclusion, and Representation. They teach historically excluded people how to get started in programmatic advertising and the skills needed to find a job. They do so by providing on-demand lessons, a dope community, and live group coaching with Hélène Parker herself. Hélène also hosts a podcast called The Programmatic Digest, which is a 25-35 minute weekly podcast that features discussions around the latest on programmatic media and digital advertising trends with industry expert interviews.
Learn more at heleneparker.com
Episode 32 Rachna Narem, EightBar
In her discussion with Stefanie, Rachna Narem shares her philosophy that data analytics should be viewed as an ongoing journey rather than a destination, advocating for clients to integrate it into their entire planning process. She views analytics not as a one-time event, but as an essential component of all business activities that can empower all decisions. Rachna believes that analytics should be prioritized in budgeting and looks to stay ahead of the curve through the seismic changes that are sure to come in the near future.
About Rachna Narem: Rachna is a Senior Partner, leading the Analytics Intelligence and Insights team at Eightbar/GroupM. She is a versatile marketing professional with deep knowledge of analytics, leveraging 20 years of hands-on modeling and analytics experience to provide strategic consulting and leadership to a variety of clients (Consumer Packaged Goods, Retail, Pharma, Financial, Auto, QSR, Beauty, Telecom, Animal Health). She believes in an innovative data and analytics strategy that translates insights into short-term tactical and long-term strategic recommendations which helps in continued and exponential growth for the client. Her expertise lies in successfull conceptualizing and implementing innovative marketing initiatives—including both digital and traditional media channels—to drive market impact and expansion for Fortune 500 companies.
About Eightbar: EightBar is a bespoke, unified Ogilvy/GroupM team dedicated to IBM globally. EightBar is a group of strategists, planners, creators, traders, and scientists under Mind Share, GroupM, united around a common purpose: to use technology and data to make marketing as simple, streamlined, and effective as IBM’s Watson has made data science.
Learn more at eightbarcollective.com