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TikTok’s Future: Beyond the Ban Headlines
The biggest topic in the industry today is the potential fate of TikTok. While some reports predict an imminent "disappearance" of the app, this scenario
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What’s Happening With Amazon’s Advertising Business?
Just when it seems like Amazon can’t get any bigger, the e-commerce giant finds a way to become even more profitable. Love it or hate it, there’s no
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Who Are the Real Influencers and Why Do They Matter So Much?
We are all hyper aware of the power of social media in the marketing world. However, with so much focus on celebrities and social influencers with mass f
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Cross Generational Marketing
In today’s world people are living longer than ever. And at the other end of the spectrum, younger folks have more spending power at an earlier a
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Influencer Marketing 101
As Influencer Marketing continues to grow exponentially with significant momentum, it is nearly inevitable for clients to think about it as an approach to the
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How “Sign In With Apple” Will Disrupt the Marketing World
At Apple’s annual developer’s meeting, WWDC, in early June, the company announced plans to introduce a new feature that will allow users to sign in to apps
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