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Nielsen’s Shift from Panel-Only Measurement: A Leap Forward for Media Technology
Change is in the air for Nielsen, the long-time authority on TV and media measurement. As the company plans to sunset its panel-only measurement by Q4 2025, th
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Here’s What to Expect for Super Bowl LIV
The Super Bowl may be the biggest event of the year for sports fans, but for the advertising industry, it is the Holy Grail. In today’s world of streaming
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3 Trends to Watch in 2020
It seems like just yesterday that we were making our predictions for digital advertising in 2019. Yet, a whole year has passed and here we are again
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How to Keep Your Health & Wellness Brand Fit in the New Year?
It’s January, which means you may have to circle your gym parking lot a few times before a spot opens up. And that salad place that you hit up for lunc
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Tips to Get Last Minute Shoppers in Your Store
It always happens so quickly, but here we are again, flying into the end of December. With mere days left in the holiday shopping season, what can
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Big News For Rubicon & Telaria!
Big news was announced yesterday in the ad tech world. Publicly traded companies Rubicon Project and Telaria announced an agreement to merge in a stock-f
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