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TikTok’s Future: Beyond the Ban Headlines

The biggest topic in the industry today is the potential fate of TikTok. While some reports predict an imminent "disappearance" of the app, this scenario

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SMB Media Consulting

Is Black Friday Finally Dead?

The fate of Black Friday is in serious jeopardy.  Historically known as the biggest shopping day of the year, Black Friday was traditionally a day of w

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Retailers Fear Scary Spending Forecasts This Halloween

Retailers are bracing for frightful sales figures this year, as Halloween becomes the latest tradition to be disrupted by COVID-19.             

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Will Amazon Prime Day Perform Better or Worse This Year?

The spending frenzy known as Amazon Prime Day will look a little different this year, but not necessarily in a bad way.  Due to the unprecedented eve

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Why Is Social Listening More Valuable Than Ever?

Less talking, more listening!   We are at a point in time where the concept of social listening is becoming an invaluable tool for companies.  I

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Dating Apps Hit Sweet Spot During Covid

Dating and Covid.  Those sound like two things that should definitely not go together.  Yet, interestingly enough, dating apps are on the rise, even as soc

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