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TikTok’s Future: Beyond the Ban Headlines

The biggest topic in the industry today is the potential fate of TikTok. While some reports predict an imminent "disappearance" of the app, this scenario

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SMB Media Consulting

Summer Travel on the Rebound

Summer travel is back.   With restrictions lifting in many parts of the US, lots of folks are packing their bags for the first time in over a year

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What Will Advertising Look Like for the Tokyo Olympics?

After a one-year delay, the 2020 Olympic games are scheduled to begin on July 23rd in Tokyo.  However, what was expected to be a triumphant return ma

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TikTok Continues Its Meteoric Rise

These days, it seems like the sky’s the limit for social media giant, TikTok.    It has quickly become the voice of America’s youth, spar

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What Is Programmatic Advertising?

Whether you're new to the field or just looking for some clarification, you may find yourself asking, "What exactly is programmatic?"  In its simplest

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The Fate of Remote Work

Nearly a year ago, we wrote about how working from home had the potential to be the new normal as a result of the coronavirus pandemic.  Now, as cert

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