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Now This Is What I Call Streaming… Linear

I’ve been following a streaming TV newsletter for as many years as it’s been written. It has spanned the entire history of Netflix, from their transition f

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SMB Media Consulting

What Will Advertising Look Like for the Tokyo Olympics?

After a one-year delay, the 2020 Olympic games are scheduled to begin on July 23rd in Tokyo.  However, what was expected to be a triumphant return ma

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TikTok Continues Its Meteoric Rise

These days, it seems like the sky’s the limit for social media giant, TikTok.    It has quickly become the voice of America’s youth, spar

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What Is Programmatic Advertising?

Whether you're new to the field or just looking for some clarification, you may find yourself asking, "What exactly is programmatic?"  In its simplest

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The Fate of Remote Work

Nearly a year ago, we wrote about how working from home had the potential to be the new normal as a result of the coronavirus pandemic.  Now, as cert

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What’s New In Programmatic?

Programmatic advertising is becoming more powerful with each passing year.  And the pandemic has not hurt it.  In fact, maybe it has helped

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