Author: Stefanie Beach

SMB Media Consulting

Decloaking the Matrix: How to Outsmart the Social Media Algorithms

We've all felt it: the eerie feeling that social media knows us better than we know ourselves. The endless scroll of perfectly tailored content, the uncanny suggestions that mirror our deepest desires, it's as if Big Tech lurks in the shadows, orchestrating our digital lives. But fear not, intrepid explorer of the internet! It's time to reclaim your agency and outsmart those pesky algorithms. Here's your guide to hacking the matrix and curating a social media experience that's truly yours.

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SMB Media Consulting

Zero-Party Data: The Treasure Trove You Didn’t Know You Had

In the Wild West of data collection, a new sheriff has emerged: zero-party data. Forget the dusty saloons of third-party cookies and the tumbleweed towns of inferred demographics. Zero-party data is gold mined directly from the richest source of all – your customers themselves.

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SMB Media Consulting

Finding Your Flock: Where to Target Specific Demographics on Social Media

The social media landscape is vast and diverse, a digital jungle teeming with billions of users. But just like finding the right trail in the wilderness, reaching your target audience requires knowing where to look. Each platform attracts specific demographics and thrives on certain types of content, so honing your strategy for each one is key to success.

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SMB Media Consulting

The Rise and Reign of Influencer Marketing: From Buzzwords to Billion-Dollar Business

Influencer marketing has exploded in recent years, transforming how brands connect with consumers. Gone are the days of one-size-fits-all advertising; today, it's all about authenticity, relatability, and trust. And who better to embody these qualities than the everyday people who've built loyal followings on social media?

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