The confetti has settled, the halftime show faded, and the Kansas City Chiefs stand victorious. But for brands who shelled out millions for a coveted 30-second Super Bowl ad slot, the game is just the beginning. Was it a touchdown for their marketing budgets, or an incomplete pass? Let's delve into the media spend and advertising strategies of Super Bowl 2024.

Google's test of shutting down third-party cookies for 1% of Chrome users began in January, and the early tremors are already rattling the industry. While we're still in the foothills of this tectonic change, the initial data offers fascinating insights into what a cookieless future might hold. Check it out!

SMB Media Consulting celebrated a banner year in 2023, and we plan to keep the momentum going in the New Year! Check out Stefanie's plans for 2024.

Stefanie Beach recaps her experience at the Inc. 5000 Conference and Gala. It was a celebration of the fastest growing companies in America and full of inspirational leaders and entrepreneurs, such as Deepak Chopra, Alli Webb, Janice Howroyd, Patrick Dorsett, Terry Crews and Scott Omelianuk.