Author: Eddie Wilders

SMB Media Consulting

Netflix Wins Everything

When Netflix decided to crack down on password sharing earlier this year, many thought the streaming giant would continue to decline. But what actually happened is quite surprising. Eddie Wilders tells us where Netflix stands now.

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SMB Media Consulting

Who Wins in a Fight: Shark or Barbie?

In July, Discovery's Shark Week and big-screen Barbie brought a resurgence to linear TV and cinema, respectively. Who was the fiercer competitor?

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Same Old Strike, Different Tech

The current strike that has crippled Hollywood brings back memories of the 2007-2008 strike. What's the same, what's not and will the outcome be different this time around?

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SMB Media Consulting

Is a Billion Dollars a Lot?

Even though digital ad spend is still in the billions, it has slowed down in recent years. CTV is strong, but will something else come along to lure advertisers?

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