Who Wins in a Fight: Shark or Barbie?
In July, Discovery's Shark Week and big-screen Barbie brought a resurgence to linear TV and cinema, respectively. Who was the fiercer competitor?
Read MoreIn July, Discovery's Shark Week and big-screen Barbie brought a resurgence to linear TV and cinema, respectively. Who was the fiercer competitor?
Read MoreThe current strike that has crippled Hollywood brings back memories of the 2007-2008 strike. What's the same, what's not and will the outcome be different this time around?
Read MoreEven though digital ad spend is still in the billions, it has slowed down in recent years. CTV is strong, but will something else come along to lure advertisers?
Read MoreSummer looks a little different than it used to. With the rise of digital devices, advertisers follow us to the pool, the beach and our own backyards. "What used to be a time to pull back money because everyone 'was on vacation' has now become a boom for products and services."
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