Tag: stefaniebeach

SMB Media Consulting

Greening the Clicks: A Guide to Sustainable Digital Advertising

The digital advertising world is a behemoth, churning out billions of impressions every day. But with great reach comes great responsibility, and the industry's environmental impact is undeniable. So, how can we make our clicks a little greener?

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SMB Media Consulting

Buckle Up, Couch Potatoes: Streaming Trends to Watch in 2024

Hold onto your popcorn, streaming enthusiasts! 2024 promises to be a rollercoaster ride of innovation and evolution in the world of television. From mind-bending technology to content surprises, get ready to ditch your cable bundles and dive into these hot trends!

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SMB Media Consulting

A Banned Beat: How a TikTok Ban Could Reshape Digital Advertising in the US

TikTok's rapid rise has made it a social media powerhouse, particularly for reaching Gen Z audiences. But what if the beat skips? With potential bans swirling, let's explore how a silenced TikTok could impact the world of digital advertising.

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SMB Media Consulting

How Google is Redefining Advertising

The traditional picture of a Madison Avenue agency, with suits and smoke-filled rooms, is fading faster than a click-through ad on dial-up. In its place, a new behemoth rises – the Google-powered advertising machine. But is Google just another ad giant, or is it reshaping the very landscape of how we reach consumers? What do you think?

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