Tag: stefaniebeach

SMB Media Consulting

The Ethical Frontier: AI’s Impact on Marketing Transparency

In today's digital landscape, AI has revolutionized marketing through enhanced personalization and targeting. Yet this advancement raises important ethical questions: How can we responsibly entrust our valuable data to machines? What safeguards should we consider as this technology continues to evolve?

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SMB Media Consulting

AI: The New Frontier of Marketing Innovation

In the rapidly evolving digital landscape, artificial intelligence is reshaping marketing from the ground up, offering unprecedented capabilities that are transforming how businesses connect with customers in various ways taking content and personalization to a whole new level.

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SMB Media Consulting

TikTok’s Future: Beyond the Ban Headlines

With 170 million American users and a $32 billion economic footprint, the social media giant faces potential restrictions – but here's why predictions of its demise may be premature. From emerging competitors to possible ownership changes, discover what's really at stake in this pivotal moment for digital entertainment and the creator economy.

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SMB Media Consulting

Deck the Halls with Dollars: Your Guide to Holiday Ad Spending in 2024

The holiday season is fast approaching, and for marketers, that means one thing: it's time to jingle all the way to the bank (or at least try to). With consumer spending expected to hit new heights, the competition for ad dollars is fiercer than ever. Let's dive into what you can expect this holiday season and some strategies to help your campaign sleigh.

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