Tag: stefaniebeach

SMB Media Consulting

Deck the Halls with Dollars: Your Guide to Holiday Ad Spending in 2024

The holiday season is fast approaching, and for marketers, that means one thing: it's time to jingle all the way to the bank (or at least try to). With consumer spending expected to hit new heights, the competition for ad dollars is fiercer than ever. Let's dive into what you can expect this holiday season and some strategies to help your campaign sleigh.

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SMB Media Consulting

Digital Outdoor Advertising: A Bright New Way to Shine

Digital outdoor advertising (DOOH) has taken the advertising world by storm. It's no longer just about static billboards; it's about dynamic, engaging visuals that captivate audiences on the go. But what exactly makes DOOH so special? Let's dive in!

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SMB Media Consulting

Digital Media Hiring: A Bright Spot in a Changing Landscape

The digital media industry has seen its fair share of ups and downs, but one thing remains constant: the need for talented individuals to drive innovation and growth. Let's dive into the current state of hiring in this dynamic field and explore what it means for job seekers and employers alike.

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SMB Media Consulting

Back to School: Dollars and Sense (and Social Media)

Back to school isn’t just about new pencils and first-day jitters – it's a massive economic engine! Let’s dive into the numbers and trends shaping this year’s back-to-school media spend.

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