The holiday shopping season is officially upon us! What trends will consumers be following and how can retailers meet these expectations?

Thanks to our friends at Thece for sharing this thought-provoking article by their CRO, Ian Owen-Ward. Ian sees the renewed interest in attention as a needed shift in the advertising world. "So attention is back and what a relief. Let’s face it, advertising agencies have based buying on a desk, with all decisions made for the media buyers by their inherent systems, and it desperately needs a major overhaul."

UpFront/NewFront season is upon us! Find out what to expect from Eddie Wilders in Part 1 of a two part series. Check back next week to learn more!

SMB Media Consulting is celebrating its 5th Anniversary! Founder and CEO, Stefanie Beach, reflects on her inspirational journey as an entrepreneur.