The traditional picture of a Madison Avenue agency, with suits and smoke-filled rooms, is fading faster than a click-through ad on dial-up. In its place, a new behemoth rises – the Google-powered advertising machine. But is Google just another ad giant, or is it reshaping the very landscape of how we reach consumers? What do you think?

Check out the third and final part of Eddie Wilders' series recapping Q1 2023. What else Is left to analyze in the digital media world?

Let’s face it. Google owns us (mostly), at least when it comes to the proverbial “search” for information. Currently, they are sitting at 92% of all sear