Tag: programmatic

The Millennial Ad Influence

It seems like every client we speak with these days is looking to "target a younger demographic," "appeal to millennials," or "reach young decision makers." Mi

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Turning the Programmatic Corner: Compensating Direct Sellers on Programmatic Deals

A major advertiser just booked a $100K homepage inventory takeover + $10K additional to run audience targeting across all of your brand-safe inventory. This is

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Podcast Advertising – Listen Up

“Lend me your ears!”   When the first podcasts debuted in 2005, who would have thought the format would grow into the juggernaut it is today?&

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The Direct to Consumer Craze

The direct-to-consumer (DTC) model isn’t entirely new, but I feel like lately we’ve seen an increasing number of companies like Glossier, Casper, Dollar Sh

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