Tag: programmatic

SMB Media Consulting

The Dawn of Programmatic Advertising on Twitter

In a bold move to regain some of Twitter's losses, Elon Musk plans to embrace programmatic advertising. In the first of a three-part series, Eddie Wilders fills us in on the social media giant's first foray into programmatic.

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Can You Hear Me Now?

Can You Hear Me Now?

Podcast listenership and ad spending are higher than ever. Eddie Wilders explains why there are challenges on the ad side, but they are not impossible to overcome.

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Why Should You Diversify Your Programmatic Buying Methods?

Why Should You Diversify Your Programmatic Buying Methods?

Brands and advertisers don't always realize that there may be value in diversifying programmatic buying methods. SMB's Amber Usmani explains why it's beneficial to mix things up.

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Cheers to 5 Years!

SMB Media Consulting is celebrating its 5th Anniversary! Founder and CEO, Stefanie Beach, reflects on her inspirational journey as an entrepreneur.

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