Twitter's jump into programmatic advertising may lead other social media platforms to follow suit. Who will be next? Find out who Eddie Wilders believes to be the strongest candidates.

In a bold move to regain some of Twitter's losses, Elon Musk plans to embrace programmatic advertising. In the first of a three-part series, Eddie Wilders fills us in on the social media giant's first foray into programmatic.

Podcast listenership and ad spending are higher than ever. Eddie Wilders explains why there are challenges on the ad side, but they are not impossible to overcome.

Brands and advertisers don't always realize that there may be value in diversifying programmatic buying methods. SMB's Amber Usmani explains why it's beneficial to mix things up.