Tag: programmatic

Is Ad Blocking Really An Issue? 

It's no surprise that the use of ad blocking software has transformed the digital media landscape and the impact it has on publishers’ digital ad revenue. Ac

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What You Need to Know About Marketing to Kids This Holiday Season

Here we are again, heading full-throttle into the holiday season.  Though it may not be the most wonderful time of the year for your personal wallet,

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First Party Data….Is it Really the “Best Stuff?”

It's no secret that 1st party data is the most valuable asset. I am sure we have all heard "data is king!” So why is it that so few actually utilize it? Firs

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PROG IO – In Review

A week after the dust settled, as I review my notes and make new connections from the conference I realized that while our industry has come so far we are stil

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