Hold onto your popcorn, streaming enthusiasts! 2024 promises to be a rollercoaster ride of innovation and evolution in the world of television. From mind-bending technology to content surprises, get ready to ditch your cable bundles and dive into these hot trends!

Imagine a world where your television isn't just a screen; it's a gateway to a universe of possibilities. Welcome to the future of Connected TV, a realm where innovation and technology converge to reshape our entertainment experience. Strap in as we embark on a journey into the future, where the couch potato meets the tech-savvy wizard.

What should marketers expect in the mad rush between Thanksgiving and Christmas? What strategies should be used and how will the season compare to last year?

Black Friday and Cyber Monday are just a little more than a week away! This year, what should retailers expect from these shopping extravaganzas?