Tag: lineartv

SMB Media Consulting

Who Wins in a Fight: Shark or Barbie?

In July, Discovery's Shark Week and big-screen Barbie brought a resurgence to linear TV and cinema, respectively. Who was the fiercer competitor?

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SMB Media Consulting

Is a Billion Dollars a Lot?

Even though digital ad spend is still in the billions, it has slowed down in recent years. CTV is strong, but will something else come along to lure advertisers?

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What Will Advertising Look Like for the Tokyo Olympics?

After a one-year delay, the 2020 Olympic games are scheduled to begin on July 23rd in Tokyo.  However, what was expected to be a triumphant return ma

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