Tag: google

SMB Media Consulting

The Great Cookie Crumble: Early Glimpses from Google’s 1% Test

Google's test of shutting down third-party cookies for 1% of Chrome users began in January, and the early tremors are already rattling the industry. While we're still in the foothills of this tectonic change, the initial data offers fascinating insights into what a cookieless future might hold. Check it out!

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SMB Media Consulting

WFH Isn’t Really WFH

Where are we now on the WFH front? Many companies are demanding that their employees return to the office, but is this really necessary in the advertising world?

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SMB Media Consulting

What Else is There?

Check out the third and final part of Eddie Wilders' series recapping Q1 2023. What else Is left to analyze in the digital media world?

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Why Should You Diversify Your Programmatic Buying Methods?

Why Should You Diversify Your Programmatic Buying Methods?

Brands and advertisers don't always realize that there may be value in diversifying programmatic buying methods. SMB's Amber Usmani explains why it's beneficial to mix things up.

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