What should marketers expect in the mad rush between Thanksgiving and Christmas? What strategies should be used and how will the season compare to last year?

The holiday shopping season is officially upon us! What trends will consumers be following and how can retailers meet these expectations?

Will the back to school shopping season be a boon or bust for retailers? It depends on who you ask. Find out who predicts retailers will succeed and who thinks they will fall short.

It may still be the dog days of summer, but for marketers, advertisers and retailers, it’s never too early to start thinking about the holiday shopping seaso