Influencer marketing has exploded in recent years, transforming how brands connect with consumers. Gone are the days of one-size-fits-all advertising; today, it's all about authenticity, relatability, and trust. And who better to embody these qualities than the everyday people who've built loyal followings on social media?

What should marketers expect in the mad rush between Thanksgiving and Christmas? What strategies should be used and how will the season compare to last year?

The holiday shopping season is officially upon us! What trends will consumers be following and how can retailers meet these expectations?

Will the back to school shopping season be a boon or bust for retailers? It depends on who you ask. Find out who predicts retailers will succeed and who thinks they will fall short.