With all the technology that we have at our fingertips, one of the most trusted advertising and marketing strategies that we have at our disposal is direct mail. The strategy is in every politician or real estate agent’s playbook, and they still rely on consumers opening their mailboxes to see flyer after flyer as direct mail continues to demonstrate its relevance and adaptability. Recent insights from industry experts highlight how traditional mail not only maintains its effectiveness but also offers innovative avenues for engagement.

Discover how AI is transforming marketing from a threat to an unprecedented opportunity, creating exciting new career paths while revolutionizing traditional roles. Uncover the key skills needed to thrive in this new landscape and position yourself at the forefront of a marketing future where humans and AI collaborate to create more personalized, efficient, and impactful strategies.

In the rapidly evolving digital landscape, artificial intelligence is reshaping marketing from the ground up, offering unprecedented capabilities that are transforming how businesses connect with customers in various ways taking content and personalization to a whole new level.

The holiday season is fast approaching, and for marketers, that means one thing: it's time to jingle all the way to the bank (or at least try to). With consumer spending expected to hit new heights, the competition for ad dollars is fiercer than ever. Let's dive into what you can expect this holiday season and some strategies to help your campaign sleigh.