Tag: digitaladvertising

SMB Media Consulting

Who Wins in a Fight: Shark or Barbie?

In July, Discovery's Shark Week and big-screen Barbie brought a resurgence to linear TV and cinema, respectively. Who was the fiercer competitor?

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SMB Media Consulting

Is a Billion Dollars a Lot?

Even though digital ad spend is still in the billions, it has slowed down in recent years. CTV is strong, but will something else come along to lure advertisers?

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Summertime is Here

Summer looks a little different than it used to. With the rise of digital devices, advertisers follow us to the pool, the beach and our own backyards. "What used to be a time to pull back money because everyone 'was on vacation' has now become a boom for products and services."

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How Are We Doing, Really?

In Part 2 of a three-part series, Eddie Wilders gives us a recap on what went down in Q1 2023. Which digital channels are on the decline and which ones are gaining?

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