Who Wins in a Fight: Shark or Barbie?
In July, Discovery's Shark Week and big-screen Barbie brought a resurgence to linear TV and cinema, respectively. Who was the fiercer competitor?
Read MoreIn July, Discovery's Shark Week and big-screen Barbie brought a resurgence to linear TV and cinema, respectively. Who was the fiercer competitor?
Read MoreEven though digital ad spend is still in the billions, it has slowed down in recent years. CTV is strong, but will something else come along to lure advertisers?
Read MoreSummer looks a little different than it used to. With the rise of digital devices, advertisers follow us to the pool, the beach and our own backyards. "What used to be a time to pull back money because everyone 'was on vacation' has now become a boom for products and services."
Read MoreIn Part 2 of a three-part series, Eddie Wilders gives us a recap on what went down in Q1 2023. Which digital channels are on the decline and which ones are gaining?
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