Tag: digitaladvertising

SMB Media Consulting

How Google is Redefining Advertising

The traditional picture of a Madison Avenue agency, with suits and smoke-filled rooms, is fading faster than a click-through ad on dial-up. In its place, a new behemoth rises – the Google-powered advertising machine. But is Google just another ad giant, or is it reshaping the very landscape of how we reach consumers? What do you think?

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Digital Media Job Cuts: A Paradox of Layoffs and Openings

The digital media industry, once a seemingly unshakeable force, has been grappling with a wave of layoffs in recent months. But is this a sign of the end of digital advertising as we know it, or simply a necessary adjustment in a rapidly evolving landscape? What are your thoughts?

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SMB Media Consulting

The Great Cookie Crumble: Early Glimpses from Google’s 1% Test

Google's test of shutting down third-party cookies for 1% of Chrome users began in January, and the early tremors are already rattling the industry. While we're still in the foothills of this tectonic change, the initial data offers fascinating insights into what a cookieless future might hold. Check it out!

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SMB Media Consulting

Charting the Future: Top 3 Connected TV Predictions Shaping 2024

2024 holds promising developments for Connected TV. Check out 3 things we think will affect CTV in the year ahead. Do you agree?

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