Tag: digital media

Who Are the Real Influencers and Why Do They Matter So Much?

We are all hyper aware of the power of social media in the marketing world.  However, with so much focus on celebrities and social influencers with mass f

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Cross Generational Marketing

 In today’s world people are living longer than ever.  And at the other end of the spectrum, younger folks have more spending power at an earlier a

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Influencer Marketing 101

As Influencer Marketing continues to grow exponentially with significant momentum, it is nearly inevitable for clients to think about it as an approach to the

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How “Sign In With Apple” Will Disrupt the Marketing World

At Apple’s annual developer’s meeting, WWDC, in early June, the company announced plans to introduce a new feature that will allow users to sign in to apps

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