Tag: data

SMB Media Consulting

How Google is Redefining Advertising

The traditional picture of a Madison Avenue agency, with suits and smoke-filled rooms, is fading faster than a click-through ad on dial-up. In its place, a new behemoth rises – the Google-powered advertising machine. But is Google just another ad giant, or is it reshaping the very landscape of how we reach consumers? What do you think?

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SMB Media Consulting

Advertising Week 2023 Recap

Didn't get a chance to attend Advertising Week NY? Stefanie Beach recaps key takeaways and highlights of the world's largest annual advertising and marketing event.

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SMB Media Consulting

Data Responsibilities and You

Advertising isn't what it used to be. In a world that demands transparency from brands, find out why it is so important to have data security.

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The Direct to Consumer Craze

The direct-to-consumer (DTC) model isn’t entirely new, but I feel like lately we’ve seen an increasing number of companies like Glossier, Casper, Dollar Sh

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